How to find the right customers for your business

As part of developing your sales plan, it is important to determine the characteristics of a good customer.  Not every company or person is a good customer for your business.  Before you engage with a customer, you should have a good idea that they are right for you.  This is because we have a mutually … More How to find the right customers for your business

Pricing Products and Services: How to Avoid 4 Common Mistakes

The right pricing strategy is crucial to business success, whether you sell products or services. However, this area can be overlooked because business owners are unsure of how to price competitively, assess value of their products or services and have detailed information on overall running costs for their business. This article considers four frequent and … More Pricing Products and Services: How to Avoid 4 Common Mistakes