Many businesses unknowingly develop a “Frankenstein brand,” marked by disjointed messages that repel clients and hinder sales. This article emphasizes the necessity of a cohesive brand strategy to attract potential clients. Regular brand maintenance, akin to vehicle servicing, is crucial for success, involving assessments for clarity and effectiveness. … More The Curse Of The Frankenstein Brand
Nicky Torode, journaling and mindset coach, emphasises the benefits of journaling for entrepreneurs, particularly in fostering self-reflection and shifting perspectives on setbacks. By dedicating just 17 minutes to various journaling exercises, business owners can uncover insights and action points that promote a positive mindset and resilience, especially in light of World Mental Health Day. … More The quiet power of journaling: Boost positive mindset by journaling into setbacks.
Hear from Sunil Khosla, the founder of Sahiba Jewels who has been a small business owner since 1988. He talks about the highs and lows of running his business over the years, and the support he’s received from the LONDON E-Business Programme. … More Meet Sunil Khosla: Jewellery business owner since 1988
Starting a business is like embarking on a thrilling adventure. You’re the captain, the crew, and the treasure hunter all rolled into one. But just like any great adventure, a little planning can go a long way. Learn how SWOT and the BMC can help you create a solid business plan. … More Business Blueprint, part 3: Plan to Win – Why Business Planning Tools Are Your Secret Weapon
Lucy Orme, a creative ageing practitioner and founder of Patina People, challenges age discrimination and advocates for the value of older entrepreneurs. Through initiatives like Sociable Seats: Textured Takeovers, she aims to combat loneliness and promote mental well-being by showcasing the creative potential of older adults. She seeks collaborative writers and researchers to document and evaluate the impact of these initiatives. … More Challenging Stereotypes and Embracing Creative Ageing: A Call for Collaboration
The article discusses the importance of having a concrete plan to start a business and the key areas that every startup should explore. It emphasizes understanding logistics such as legal status, suppliers, and customers, and the need for thorough market research. The article also provides resources for accessing business data and other places to get information and advice. … More Business Blueprint, Part 1: The practicalities of going from idea to launch
A strong brand is crucial for business success. It sets you apart, builds trust, fosters loyalty, and drives repeat business. It enhances the perceived value of your offerings and enables recognition. Investing in a strong brand will enhance differentiation and resilience in the ever-changing market dynamics. … More Why Your Brand Is Your Greatest Business Asset
Heart of the City, a charity supporting UK SMEs, offers practical tips for sustainable business practices on a budget. Suggestions include measuring carbon footprint, improving energy efficiency, adopting recycling programs, choosing sustainable suppliers, implementing low-cost sustainable practices, and engaging and educating the team. … More 10 tips to make your small business more sustainable
A professional business mentor can provide transformative support for entrepreneurs and small business owners, helping you clarify goals and providing external perspectives. You can find a mentor through personal and professional networks, specialized organizations like the ABM, or industry meet-ups. It’s crucial to consider factors like mentor qualities and skills, and potential costs, while seeking the right fit. … More How to Find a Professional Business Mentor: A Step-By-Step Guide
Women-led businesses have so much potential to drive progress, but female entrepreneurs face a range of barriers that need to be tackled. Here Parul from Athena FundX outlines how these barriers can be overcome to support women in starting up their tech businesses! … More Empowering Women in Tech Entrepreneurship: Overcoming Barriers
Market research is essential for succeeding with your business, but it can be tricky to know how to conduct useful research, where to find reliable information, and how to interpret your findings, In this article from our Business Adviser, Mohib, learn the basics you need to know to get started! … More Unleashing the power of market research: Boosting your chances of business success
In today’s business environment, technology plays a vital role in ensuring that our data is accessible and secure. Resilience is becoming increasingly important to avoid hardware failures, cyberattacks, and human errors that can result in losing important business documents, sensitive financial records, and operational disruption. … More Putting an Emphasis on Data Protection While Celebrating World Backup Day
Small Business Research and Enterprise 