In today’s hyper-competitive digital world, having a social media presence isn’t enough. Start-ups and SMEs that succeed aren’t the ones posting randomly, they are the ones that build a strategy with purpose, creativity, and data-driven insights. … More Why start-ups and SMEs need a social media strategy in 2025
Moda de la Maria is a fashion brand committed to crafting high-quality, timeless womenswear using natural fabrics such as silk, wool, cotton, and cashmere. Hear from Maria Ruseva, the founder, about how she stared the business, her challenges and achievements, and her advice for budding entrepreneurs! … More Meet Maria Ruseva: Making her dream reality with a handcrafted fashion business
The LONDON E-Business Programme provides small business across London with support to develop their digital skills. Recently, our E-Business Adviser, Corinne McGee, supported Helen Kamya with understanding how to market her sustainable gym-wear brand, Unmatched by HK. … More Meet Helen Kamya: Supporting charities through her sustainable fashion
Many businesses unknowingly develop a “Frankenstein brand,” marked by disjointed messages that repel clients and hinder sales. This article emphasizes the necessity of a cohesive brand strategy to attract potential clients. Regular brand maintenance, akin to vehicle servicing, is crucial for success, involving assessments for clarity and effectiveness. … More The Curse Of The Frankenstein Brand
Hear from Sunil Khosla, the founder of Sahiba Jewels who has been a small business owner since 1988. He talks about the highs and lows of running his business over the years, and the support he’s received from the LONDON E-Business Programme. … More Meet Sunil Khosla: Jewellery business owner since 1988
Learn about the seven lead generation challenges every business owner and their sales teams face at some point in their business journey. Find out how lead tracking and lead attribution will save businesses time, energy and money … More Challenges with lead generation? Try tracking your leads
The holiday season, especially Christmas, is a time when small businesses can thrive. Shoppers are looking for unique gifts for their friends and family and festive products to decorate their homes, making it the perfect opportunity to boost sales. … More Sales platforms for the Christmas Rush
Ever wonder why the world’s most famous brands are so loved? In this article, we’ll discuss the strategies you can use to create that connection with your audience. … More How to build a small business brand people love
7 tips from marketing consultant, Clara Toombs, that will improve your email marketing! … More Top tips to get your email marketing in order for 2023
Here are 5 main reasons why investing in your brand is investing in your future. … More Why investing in your brand is investing in your future
Learn how to work smarter, not harder by avoiding these common mistakes. … More Want to boost growth? Stop making these three mistakes
Will your current brand boost or slow down growth? Find out today. … More 10 Signs You Need to Rebrand This Year
Small Business Research and Enterprise 