Why investing in your brand is investing in your future

It’s difficult to start a business, and it’s even tougher to grow one. If you’re an ambitious midsized business looking to double your team and your turnover, you already know that what worked for you as a smaller business doesn’t work for you as you expand.  Growing your business might seem like an uphill battle, but it doesn’t have to be if you make smart choices. If you want your business to scale, then you have to think smarter and take action. Here are the 5 main reasons why investing in your brand is investing in your future.

Branding is the foundation for your marketing

Your brand forms a certain perception in the minds of every single person who notices it. That’s good and bad. Good because it can bring in clients. Bad because it can make or break them right then and there. This is why it’s essential that you bring brand development to the forefront of your marketing strategy.

Your brand is the first impression people get when they hear your name.

Your brand is the impression people get when they first hear your name. That impression becomes an emotional connection. This affects how people perceive both you and your work. The most effective way to enhance the perception of your business? Cultivate your brand. It’s the best way to get other people to do your marketing for you. When you create a strong brand, your clients can instantly identify the reasons why you are the best choice, without even being aware of it. That’s how powerful branding can be.

Branding helps you to attract clients

A lot of founders and CEOs shy away from building a brand because they don’t think it has a great impact on their clients. Yet, brands make the largest impact on customer and revenue growth, and companies like Apple prove it.

Strong branding inspires clients to find you, whereas non-branded businesses have to find clients first. Why create extra work for yourself when your brand is 60% of your marketing job done? 

When you build a strong brand, people will be attracted to you. A strong brand gives your business an emotional promise that inspires clients.

If you want to be successful, you need to build a brand that people trust. When you create a strong brand, you earn trust from your clients. This establishes loyalty to your business and creates client relationships that will last for years to come.

A strong brand inspires clients to find you, not the other way around.

Branding creates a memorable client experience

Branding often goes overlooked, but it is vital for high-growth businesses. It gets overlooked because people have a misconception about what branding actually is. Branding isn’t about making nice logos, it’s about creating compelling client experiences. As businesspeople, we tend to think in hard facts and figures. But business growth isn’t just about numbers; it’s also about how people feel when they interact with you. After all, would you want to continue business with someone after a bad encounter? A great experience is what keeps clients coming back to you for business time and time again.

Business growth isn’t just about numbers. It’s also about how people feel when they interact with you.

Strong brands are designed to deliver the right experience across every touchpoint. And they do it consistently.  A strong brand can change clients’ perceptions of a business in an instant. It doesn’t matter if you’re just starting out or if you’ve been around for years, a strong brand will make your business more successful.

Branding differentiates you from the competition

Today’s market is flooded with professional services providers to the point where prospects don’t even remember (or care about) your business’ name. With a market that’s expanding but becoming more crowded every day, it is vital that you develop a strong brand that enables you to stand out from your competition.

Good branding enables you to be specific about why you’re better than the competition and keeps it simple so everyone can remember it. The quality of your brand defines the quality of your business. This is what sets you apart from your competitors. No matter the size of your business, well-crafted branding strategies will strengthen your reputation in the increasingly competitive marketplace.

Branding demonstrates authority

Do your clients see you as a leader in your field? Your perception as an industry leader is essential when planning for growth. The name of the game is client retention. You need to make sure you are leading the pack, not following the pack. 

You need to make sure you are leading the pack, not following the pack. 

The impact that your brand can have on your market, your business and even the bottom line, is incredible. All good brands start with a strong strategy. Then you need to commit to building it out. Over time, it will drive loyalty, increase sales and even position you as the go-to expert in your field. If you want to be a leader in your field, then creating a strong brand is essential. You’ll be seen as the leader when you stand for something. You show this through your brand.

Your brand is the bedrock of your business

Your brand is so much more than just how you look. It’s how people imagine you. It’s the set of feelings associated with your name; the feelings that drive action.  In fact, Forbes reports that the consistent presentation of a brand can lead to revenue growth by up to 33%.  The stronger your brand, the more you control what people think about you and, ultimately, you use it to convert prospects into clients. 

*We strive to do our best when supporting small business and their growth. Our business databases can give you information and data that can help you with advertising, market research, company information, and industry factsheets. If you have already taken the plunge, we would love for you to join us at a seminar, our workshops cover digital marketing, business model canvas and planning, demystifying taxes and intellectual property to name a few. Visit our events page or website for more information.

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