This is the real story of how an investment banking professional-turned-founder in London used AI, SEO-driven visibility and a strategic personal brand to become AI-visible and why that shift matters for every small business owner reading this … More From invisible to AI-visible: how I turned pivots into a platform
We at SBREC see change every day. The economy zigs, technology zags, a new regulation drops from on high and suddenly, your perfectly good business plan has all the relevance of a fax machine. Let’s break down what adaptation looks like for your business. … More Adapting to Change: A Business Survival Guide
Within the past three years, advancement of large language models and artificial intelligence have revolutionised how we engage with the world. However, despite the rapid integration of this technology into business practices and the increase in AI-based start-ups it is essential that business owners do not become too reliant on its ‘promised’ utility. I believe it would be useful to highlight some of the drawbacks that AI can have on founders, entrepreneurs or anyone within our SME community. … More The risks of AI as a business owner
If LinkedIn deleted your account tomorrow, would anyone actually notice you were gone? You can have up to 30,00 connections on the platform. But most people hover in the low thousands, so losing one connections is barely noticeable. How do you make that reality work in your favour? … More LinkedIn: The Social Network You’re Using Wrong
In today’s hyper-competitive digital world, having a social media presence isn’t enough. Start-ups and SMEs that succeed aren’t the ones posting randomly, they are the ones that build a strategy with purpose, creativity, and data-driven insights. … More Why start-ups and SMEs need a social media strategy in 2025
The LONDON E-Business Programme provides small business across London with support to develop their digital skills. Recently, our E-Business Adviser, Corinne McGee, supported Helen Kamya with understanding how to market her sustainable gym-wear brand, Unmatched by HK. … More Meet Helen Kamya: Supporting charities through her sustainable fashion
As a product-based business owner, it can be challenging to know where to start when you’re building your brand. One of the most effective ways to gain visibility, build confidence, and gather valuable insights is through markets and pop-ups. These events offer a wealth of opportunities, especially in the early days, and can be a key driver for growth. … More 6 reasons why markets are essential for growing your business
As we enter 2025, there is renewed optimism for businesses due to improved funding opportunities and market conditions following the pandemic. The new year represents a chance for change and innovation, encouraging entrepreneurs to embrace challenges and pursue their goals. With proper planning, 2025 could be a pivotal year for success. … More Why 2025 is the perfect time to achieve your small business goals
Many businesses unknowingly develop a “Frankenstein brand,” marked by disjointed messages that repel clients and hinder sales. This article emphasizes the necessity of a cohesive brand strategy to attract potential clients. Regular brand maintenance, akin to vehicle servicing, is crucial for success, involving assessments for clarity and effectiveness. … More The Curse Of The Frankenstein Brand
Hear from Sunil Khosla, the founder of Sahiba Jewels who has been a small business owner since 1988. He talks about the highs and lows of running his business over the years, and the support he’s received from the LONDON E-Business Programme. … More Meet Sunil Khosla: Jewellery business owner since 1988
A strong brand is crucial for business success. It sets you apart, builds trust, fosters loyalty, and drives repeat business. It enhances the perceived value of your offerings and enables recognition. Investing in a strong brand will enhance differentiation and resilience in the ever-changing market dynamics. … More Why Your Brand Is Your Greatest Business Asset
Learn about the seven lead generation challenges every business owner and their sales teams face at some point in their business journey. Find out how lead tracking and lead attribution will save businesses time, energy and money … More Challenges with lead generation? Try tracking your leads
Small Business Research and Enterprise 