Category: marketing

Why Product Businesses Fail in Their First Year (And What to Do Instead) 

July 1, 2026

You’ve got the products, the passion, you’ve probably got a beautifully curated Instagram grid and a growing collection of bubble wrap. So why does it feel like not much is happening? If you’re in your first year and feeling stuck, you are not the problem. Your products almost certainly aren’t the problem either. It’s usually on of these five things. … More Why Product Businesses Fail in Their First Year (And What to Do Instead) 

How to Grow Your Business From Your Laptop: Practical Tips for Time‑Poor Entrepreneurs

July 1, 2026

Running a business from your kitchen table, spare room or favourite café isn’t just possible – it’s the new normal. Whether you’re building a side hustle, relaunching your career or expanding an established venture, these tips will help you market with clarity, stay visible and reduce overwhelm. … More How to Grow Your Business From Your Laptop: Practical Tips for Time‑Poor Entrepreneurs

AI for Small Businesses: Using It Across Your Business Without Losing the Human Touch

January 14, 2026

This article offers a practical method to identify where to incorporate AI in your work, provides an overview of AI applications in common business areas and assesses what changes to expect and what will remain the same. … More AI for Small Businesses: Using It Across Your Business Without Losing the Human Touch

Meet Helen Kamya: Supporting charities through her sustainable fashion

March 12, 2025

The LONDON E-Business Programme provides small business across London with support to develop their digital skills. Recently, our E-Business Adviser, Corinne McGee, supported Helen Kamya with understanding how to market her sustainable gym-wear brand, Unmatched by HK. … More Meet Helen Kamya: Supporting charities through her sustainable fashion

6 reasons why markets are essential for growing your business

February 26, 2025

As a product-based business owner, it can be challenging to know where to start when you’re building your brand. One of the most effective ways to gain visibility, build confidence, and gather valuable insights is through markets and pop-ups. These events offer a wealth of opportunities, especially in the early days, and can be a key driver for growth. … More 6 reasons why markets are essential for growing your business

The Curse Of The Frankenstein Brand

October 31, 2024

Many businesses unknowingly develop a “Frankenstein brand,” marked by disjointed messages that repel clients and hinder sales. This article emphasizes the necessity of a cohesive brand strategy to attract potential clients. Regular brand maintenance, akin to vehicle servicing, is crucial for success, involving assessments for clarity and effectiveness. … More The Curse Of The Frankenstein Brand