Tag: marketing

Why Product Businesses Fail in Their First Year (And What to Do Instead) 

July 1, 2026

You’ve got the products, the passion, you’ve probably got a beautifully curated Instagram grid and a growing collection of bubble wrap. So why does it feel like not much is happening? If you’re in your first year and feeling stuck, you are not the problem. Your products almost certainly aren’t the problem either. It’s usually on of these five things. … More Why Product Businesses Fail in Their First Year (And What to Do Instead) 

How to Grow Your Business From Your Laptop: Practical Tips for Time‑Poor Entrepreneurs

July 1, 2026

Running a business from your kitchen table, spare room or favourite café isn’t just possible – it’s the new normal. Whether you’re building a side hustle, relaunching your career or expanding an established venture, these tips will help you market with clarity, stay visible and reduce overwhelm. … More How to Grow Your Business From Your Laptop: Practical Tips for Time‑Poor Entrepreneurs

Business Beyond Profit

May 6, 2026

As global challenges grow more complex, a new model of entrepreneurship has quietly moved from the margins toward the centre of economic thinking. Social enterprises – businesses designed to solve social or environmental problems are no longer a niche experiment. They are steadily becoming a blueprint for how business might function in the future. … More Business Beyond Profit

5 contacts your customer service team had this week that had a sale in them – or insight that could lead to more.

April 22, 2026

Customer service is the key touchpoint between business and consumer. It is worthwhile spendings some time to reveal what’s hiding in these everyday interactions and what they mean for your business. People will always remember how their experience made them feel. Here are five conversations worth going back to. … More 5 contacts your customer service team had this week that had a sale in them – or insight that could lead to more.

AI for Small Businesses: Using It Across Your Business Without Losing the Human Touch

January 14, 2026

This article offers a practical method to identify where to incorporate AI in your work, provides an overview of AI applications in common business areas and assesses what changes to expect and what will remain the same. … More AI for Small Businesses: Using It Across Your Business Without Losing the Human Touch

The risks of AI as a business owner

October 15, 2025

Within the past three years, advancement of large language models and artificial intelligence have revolutionised how we engage with the world. However, despite the rapid integration of this technology into business practices and the increase in AI-based start-ups it is essential that business owners do not become too reliant on its ‘promised’ utility. I believe it would be useful to highlight some of the drawbacks that AI can have on founders, entrepreneurs or anyone within our SME community. … More The risks of AI as a business owner