Tag: marketing

Common mistakes entrepreneurs make – and how you can avoid them!

March 26, 2025

Embarking on the entrepreneurial journey is an exciting experience with potential opportunities and pitfalls. However, most entrepreneurs are confronted with traps that can ruin their success and threaten the sustainability of their business. At the Small Business Research and Enterprise Centre, we have seen the errors entrepreneurs commit and we have provided guidance in how they can be avoided. … More Common mistakes entrepreneurs make – and how you can avoid them!

Meet Helen Kamya: Supporting charities through her sustainable fashion

March 12, 2025

The LONDON E-Business Programme provides small business across London with support to develop their digital skills. Recently, our E-Business Adviser, Corinne McGee, supported Helen Kamya with understanding how to market her sustainable gym-wear brand, Unmatched by HK. … More Meet Helen Kamya: Supporting charities through her sustainable fashion

6 reasons why markets are essential for growing your business

February 26, 2025

As a product-based business owner, it can be challenging to know where to start when you’re building your brand. One of the most effective ways to gain visibility, build confidence, and gather valuable insights is through markets and pop-ups. These events offer a wealth of opportunities, especially in the early days, and can be a key driver for growth. … More 6 reasons why markets are essential for growing your business

Why 2025 is the perfect time to achieve your small business goals

January 15, 2025

As we enter 2025, there is renewed optimism for businesses due to improved funding opportunities and market conditions following the pandemic. The new year represents a chance for change and innovation, encouraging entrepreneurs to embrace challenges and pursue their goals. With proper planning, 2025 could be a pivotal year for success. … More Why 2025 is the perfect time to achieve your small business goals

The Curse Of The Frankenstein Brand

October 31, 2024

Many businesses unknowingly develop a “Frankenstein brand,” marked by disjointed messages that repel clients and hinder sales. This article emphasizes the necessity of a cohesive brand strategy to attract potential clients. Regular brand maintenance, akin to vehicle servicing, is crucial for success, involving assessments for clarity and effectiveness. … More The Curse Of The Frankenstein Brand