Welcome to Andy Newman, Founder and Director of Andy Newman Consultancy Ltd. Andy gives us an insight into how he started his business, including some advice for new businesses.
Andy Newman Consultancy Ltd is a service helping the Hospitality Trade. He helps Operators get their Bars, Cafes, Clubs, Theatres, Restaurants, Events, and many more, successfully obtain Licensed Premises to supply alcohol, later hours, Late Night Refreshments and Licensable Activity. From start to finish the company represents clients in Hearings if required, and Assisting Operators under pressure negotiate with the Authorities, residents where appropriate, and much more.
Andy tells us a bit about what he did to set up his business:
“Luckily having been a Police Inspector, Licensing Sergeant, and Chair of many groups including all the Licensing Authorities for Hackney, I already had a number of existing key contacts. I invited these contacts for a brief coffee meeting to seek their advice. This was great additional insight for me to build on my own knowledge of the industry, especially from those that had been successful as Licensing Consultants.”
So, speak with people you already know in the industry, they can help you focus your ideas and help you identify potential space in the market for you. They may also be potential future contacts, so build up what you already have to keep you moving from strength to strength.
“As well as speaking to people you know, it is great to reach out to those you don’t know, and to carry out some desk research. I attended the London Business Show, read books, magazines, attended seminars.
When I felt ready, I set up a Limited Company with Companies House, a Business account with a Bank and a LinkedIn profile. I also joined a couple of relevant professional organisations, and groups consisting of the target market.”
Andy was first recommended to City Business Library by a fellow Institute of Directors member, and subsequently attended seminars and read up on market data at the Library. As well as the information, he said he greatly benefited by being in the same space as like-minded people.
Being in the same physical space has not been possible due to the pandemic of course, so make the most of online platforms to keep networking and keeping up to date with market information. Andy added that magazines and advice sheets can sometimes spark an idea.
Andy says he has found having a business coach useful, and also having ongoing discussions with clients, especially during such extreme changes in the way we are all working at the moment.
✔️Andy’s advice for first time small business owners:
“Get clarity on who your ideal customer is. How you are going to engage with them? What service or product can you deliver to them that will make their lives better? Keep learning, keep going, keep building your network.”
*We strive to do our best when supporting small business and their growth. Our business databases can give you information and data that can help you with advertising, market research, company information, and industry factsheets. If you have already taken the plunge, we would love for you to join us at a seminar, our workshops cover digital marketing, business model canvas and planning, demystifying taxes and intellectual property to name a few. Visit our events page or website for more information.