digital marketing – Small Business Research and Enterprise

How to Grow Your Business From Your Laptop: Practical Tips for Time‑Poor Entrepreneurs

July 1, 2026

Running a business from your kitchen table, spare room or favourite café isn’t just possible – it’s the new normal. Whether you’re building a side hustle, relaunching your career or expanding an established venture, these tips will help you market with clarity, stay visible and reduce overwhelm. … More How to Grow Your Business From Your Laptop: Practical Tips for Time‑Poor Entrepreneurs

Why start-ups and SMEs need a social media strategy in 2025

May 21, 2025

In today’s hyper-competitive digital world, having a social media presence isn’t enough. Start-ups and SMEs that succeed aren’t the ones posting randomly, they are the ones that build a strategy with purpose, creativity, and data-driven insights. … More Why start-ups and SMEs need a social media strategy in 2025

Meet Maria Ruseva: Making her dream reality with a handcrafted fashion business

May 7, 2025

Moda de la Maria is a fashion brand committed to crafting high-quality, timeless womenswear using natural fabrics such as silk, wool, cotton, and cashmere. Hear from Maria Ruseva, the founder, about how she stared the business, her challenges and achievements, and her advice for budding entrepreneurs! … More Meet Maria Ruseva: Making her dream reality with a handcrafted fashion business

Meet Helen Kamya: Supporting charities through her sustainable fashion

March 12, 2025

The LONDON E-Business Programme provides small business across London with support to develop their digital skills. Recently, our E-Business Adviser, Corinne McGee, supported Helen Kamya with understanding how to market her sustainable gym-wear brand, Unmatched by HK. … More Meet Helen Kamya: Supporting charities through her sustainable fashion

The Curse Of The Frankenstein Brand

October 31, 2024

Many businesses unknowingly develop a “Frankenstein brand,” marked by disjointed messages that repel clients and hinder sales. This article emphasizes the necessity of a cohesive brand strategy to attract potential clients. Regular brand maintenance, akin to vehicle servicing, is crucial for success, involving assessments for clarity and effectiveness. … More The Curse Of The Frankenstein Brand

Meet Sunil Khosla: Jewellery business owner since 1988

September 18, 2024

Hear from Sunil Khosla, the founder of Sahiba Jewels who has been a small business owner since 1988. He talks about the highs and lows of running his business over the years, and the support he’s received from the LONDON E-Business Programme. … More Meet Sunil Khosla: Jewellery business owner since 1988

Challenges with lead generation? Try tracking your leads

April 17, 2024

Learn about the seven lead generation challenges every business owner and their sales teams face at some point in their business journey. Find out how lead tracking and lead attribution will save businesses time, energy and money … More Challenges with lead generation? Try tracking your leads

Sales platforms for the Christmas Rush

November 29, 2023

The holiday season, especially Christmas, is a time when small businesses can thrive. Shoppers are looking for unique gifts for their friends and family and festive products to decorate their homes, making it the perfect opportunity to boost sales. … More Sales platforms for the Christmas Rush