Category: Research

5 contacts your customer service team had this week that had a sale in them – or insight that could lead to more.

April 22, 2026

Customer service is the key touchpoint between business and consumer. It is worthwhile spendings some time to reveal what’s hiding in these everyday interactions and what they mean for your business. People will always remember how their experience made them feel. Here are five conversations worth going back to. … More 5 contacts your customer service team had this week that had a sale in them – or insight that could lead to more.

AI for Small Businesses: Using It Across Your Business Without Losing the Human Touch

January 14, 2026

This article offers a practical method to identify where to incorporate AI in your work, provides an overview of AI applications in common business areas and assesses what changes to expect and what will remain the same. … More AI for Small Businesses: Using It Across Your Business Without Losing the Human Touch

The risks of AI as a business owner

October 15, 2025

Within the past three years, advancement of large language models and artificial intelligence have revolutionised how we engage with the world. However, despite the rapid integration of this technology into business practices and the increase in AI-based start-ups it is essential that business owners do not become too reliant on its ‘promised’ utility. I believe it would be useful to highlight some of the drawbacks that AI can have on founders, entrepreneurs or anyone within our SME community. … More The risks of AI as a business owner